PROFESSIONAL SUMMARY
The Oban Times
- During my internship at the Oban Times, I sourced news stories and provided media content in addition to writing, editing, and publishing various news articles.
- Introduced social media as a tool for gathering information on breaking news stories.
- Liaised with the Oban Times advertising team.
- Worked alongside reporters and assisted in researching larger reporting projects.
OkCool
- Freelance Account Assistant at creative studio OKCool, assisted in influencer recruitment and social media analytics.
- Primarily involved in the recruitment of influencers for US-based company MyMochi. researched and recommended TikTok, Instagram and YouTube creators that were suitable for particular companies or advertising campaigns for content creation, sponsorship or gifting purposes.
- Monitored daily communications on BumbleUK social media pages, involved in cross-brand and influencer liaison and partnership through Bumble social media.
- Compiled, analysed and delivered social media analytics.
Harrods Beauty
- Specialised in the sale of luxury goods for brands such as Givenchy, La Prairie, La Mer, Chanel and Dior.
- Built client relationships through exceptional luxury service and communications skills.
- Assisted in content creation for Harrods Beauty social media pages and worked alongside influencers for brand events.
- Assisted in a number of high-profile Harrods events.
- Hit high sales targets and KPIs and consistently exceeded expectations at monthly performance reviews.
BA (Hons) Film and Media, (2023) 1st Class
Studied social media, marketing, journalism, entrepreneurship, digital creation, video editing, media production, client projects and politics.
HNC Social Sciences, (2019) A*
Studied research and methodology, sociology, psychology, politics and criminology modules. Learned how to collect and study quantitative and qualitative data reliably and ethically.
EDUCATION
DISSERTATION
My dissertation combined my love of media studies with my previous social sciences studies. I designed a research project aimed at exploring the active audience through social media and television. Active Audience Theory is a communication theory that suggests that audiences are not passive receptors of media content, rather they actively interpret their own meanings. I set out to examine how audiences decode information from media and how their interpretation may diverge from the intended meaning imbued by the producers of the media content. I then compiled social media research to test my theory. During my year researching and writing my dissertation, I gained an in-depth knowledge of media audiences and how they respond to certain forms of media. The findings of my dissertation are extremely relevant to the fields of advertising, PR and communication as it explored how audiences may react to and interpret media content and how that can lead to events such as a PR crisis or accidental media virality.
PORTFOLIO
Articles
Some of my articles from the Oban Times, click to visit website.
university projects, presentations, graphic design and websites
A sample of my university projects, full presentations available on request.
COMING SOON...
Please visit again, as my portfolio grows I will add more content.
